Innovation is an essential strategic element for business competitiveness, especially in contexts that require rapid adaptation and face high levels of uncertainty. As institutions are composed of people, the innovative potential generally stems from the intellectual capital and the individual and collective skills of these individuals. In this scenario, identifying the actors responsible for driving innovation and understanding their competencies becomes crucial to optimizing knowledge utilization and strengthening innovative capabilities. This study addresses innovation competencies in the academic context, as educational and research institutions still present innovative outcomes below their potential. The main objective of this study is to develop a practical educational material to foster innovation based on a diagnosis of the innovation competencies of Brazilian and Norwegian students and researchers. With exploratory and descriptive methods, the research employed a qualitative-quantitative approach to collect and analyze the data. As a result, the study proposes an educational toolkit aimed at training and developing innovation competencies in academic and research institutions, promoting a more conducive environment for generating innovative solutions.

The clearance process in the entertainment industry is essential to ensure that films, series, music, games, and other forms of content are lawfully used without infringing third-party rights. This study explored the main challenges professionals face in the clearance of rights and the strategies they adopt to overcome them. The primary goal was to develop a practical guide outlining the steps required to obtain the necessary licenses for the use of third-party intellectual property, aiming to avoid legal consequences. Specific objectives included proposing strategies and approaches to ensure lawful use of protected content and presenting best practices to address the issues identified, including preventive and corrective actions. The methodology combined a multidisciplinary approach, incorporating specialized national and international literature review, case law analysis from the Courts of Justice of the states of Rio Grande do Sul and São Paulo (Brazil), and interviews with professionals working in the entertainment sector. The motivation for this research stemmed from the frequent rights violations observed in the industry, often resulting from the lack of proper licensing or limited understanding of intellectual property boundaries. As its main outcome, the study delivered a practical guide designed for creative industry professionals, using accessible language and clear guidance to reduce legal risks and promote innovation and sustainable development within the sector.

ABSTRACT: In Brazil, the creative economy presents prosperity and significance at the national level. Among the segments that make up this sector is the music industry, which, despite standing out as representative and promising, is characterized by a low level of professionalization. This scenario arises, among other factors, from the technological impacts on its chain, highlighting the need for entrepreneurial skills to be incorporated into related professionals. In this context, it is pertinent to have a thorough knowledge of copyright and its protections, given the risks and opportunities that arise and are linked to this subject. Thus, this study aimed to raise awareness among music industry entrepreneurs about the issue of copyright and its protections, with an approach and language suitable for this audience and proceeding with the proper connection to the productive processes of the music chain. To this end, in order to relate the segment's practices to the theme of this work, the existing processes in the music chain were mapped, from pre-production to the collection and distribution of copyright. This delivery provided conditions for the elaboration of a map of actors linked to the music industry and, therefore, to copyright and related rights. Both materials were validated through a focus group with the participation of music industry entrepreneurs, an occasion that also allowed for an expansion of the perception about the scenario experienced in this segment. Subsequently, we moved on to the analysis of protections related to copyright, which was carried out, as in previous deliveries, through bibliographic and documentary research. Still, in order to collect data on the profiles of music industry entrepreneurs, during the programming of the 2nd State Music Forum, promoted by the Rio Grande do Sul State Music Institute (IEM), the workshop "Let's Talk About Copyright with the Music Industry?" was held. Based on the POEMS framework, this action aimed to seek a more accurate understanding of the profile of music industry entrepreneurs, which enabled the identification of premises to be met in the development of two technological products. Thus, a didactic material and a videocast were developed on the topic of Copyright and its protections, which approach the subject in a correlated way to the processes of the music chain, presenting, in addition to technical content, practical cases and interaction with professionals linked to the segment. Therefore, considering that the theme of Copyright and its protections is not common knowledge, it is expected that these technological products will be of great value to the music industry, driving its development.

The bioeconomy can be understood as economic production that uses renewable biological resources in a sustainable way, generating new market opportunities, uniting cultures, science and technology in economic sectors. In this scenario, this research portrays the ecosystem of the Priority BioeconomyProgramme (PPBio), in the Manaus Free Trade Zone (ZFM) matrix, from the perspective of the promotion and entry of new institutions into this programme. Particularly noteworthy is the small number of proposals submitted to the PPBio Coordination Office. Of the 93 accredited institutions that could submit proposals for public selection, only two submitted proposals to Suframa's public call for proposals in 2018. This raises the following research question: What are the obstacles that prevent proposals for the role of PPBio coordinator from being accepted? In order to answer this question, the general aim of this study is to help promote the ecosystem of the Priority BioeconomyProgramme in the Manaus Free Trade Zone model, providing access for new organisations. The methodology used will be a qualitative-quantitative approach, characterised by exploratory and descriptive research, based on secondary data from a Systematic Literature Review, Technological Prospecting and Process Mapping. The aim of the data analysis is to understand the reasons for the low level of participation in the public selection process for PPBio coordinator and, based on these results, to propose a technological product, in the form of a guide, to help intuitions interested in submitting proposals for the role of programme coordinator. 

A trademark is any distinctive, visually perceptible sign that identifies and distinguishes products and services. In Brazil, obtaining exclusivity over a trademark requires registration with the National Institute of Industrial Property (INPI), through an administrative process that encompasses several phases. The initial stage is to carry out a prior art search to check the availability of the distinctive sign in question. However, conducting this search is a complex task, as it requires analyzing the trademark sign’s lawfulness, distinctiveness, and veracity, as well as an assessment of market affinity, and it is necessary to pay attention to the possibilities of combining 45 classes, which serve to distinguish services and products. Artificial intelligence tools can be used to automate the analysis of processes available in the INPI database, covering filed, registered, and inactive trademarks, making it possible to identify similarities and conflicts with registered trademarks, indicating the viability or otherwise of a trademark registration, as well as estimating success based on previous decisions. This study aims to develop a workflow to identify the feasibility of registering trademarks with the INPI using artificial intelligence. To this end, the proposed methodology initially involves mapping the trademark search process, identifying the singularities between the classes of products and services (01 to 45) included in the International Nice Classification. By proposing tools supported by artificial intelligence, it is possible to automate the evaluation of trademark processes, enabling the identification of potential conflicts between the trademark under analysis and those already registered. In this scenario, artificial intelligence can not only speed up operations. However, it can also increase the accuracy and quality of searches, positively impacting the development of everyone involved in the business. The research is limited to textual searches on the INPI online database.

This work aims to develop a proposal for the process of creation and development of academic spin-off companies constituted based on the intellectual property owned by ICTs. The target audience for the research is ICTs and researchers linked to the following institutions: UFMG, UFRGS, PUCRS, UNISINOS, UFSM, UFPel and FURG. The methodological procedures used are characterized as semi-structured interviews, document analysis, legal design and visual law, carried out with a qualitative approach. The theoretical framework was based on authors who are experts in the models and stages of the process for the creation and development of academic spin-offs, such as Ndonzuau et al. (2002) and Oliveira (2015).

There are brands that exceed their notability in the market, and for these brands, the legislation has created a special protection mechanism. A unique protection, which encompasses all areas of activity, called a highly renowned brand. INPI Resolution 107/13 established how article 125 of Law no. 9,279/1996 - Industrial Property Law, as well as the analysis guideline, however, did not establish specific evidentiary specifications to obtain special protection. The gap left by INPI Resolution 107/13, maintained in INPI/PR Ordinance No. 08/2022, on the legal criteria for proof, demonstrates the fragile scenario for obtaining high-renown status. The study sought to answer the following question: How does the INPI adopt the requirements of high-renown protection, given the gap in evidentiary standards linked to INPI/PR Ordinance No. 08/2022? Therefore, the general objective of this research was to analyze the criteria used by INPI in the protection of highly renowned brands. Thus, this work sought to provide a series of relevant indicators to guarantee legal certainty and promote highly renowned brands in Brazil, aiming for a facilitating and more assertive process for proving the brand at a national level. This is a research that analyzes the scenario of supporting evidence that elects the protection of highly renowned brands, using a qualitative-quantitative approach as its methodology, developed in three stages: bibliographical research, survey and exploratory research. Thus, in order to offer parameters for the promotion of this special protection, the study contributes to the creation of a Conclusive Technical Report/Manual for the validation of brands for highly renowned protection.

The Creation of Innovation Areas and investment in specialized professionals are increasingly common trends in companies seeking to stimulate employee creativity, reinvent business models, and thrive in competitive markets. There is a constant need to find new ways to foster innovative activities through public policies, public-private partnerships, and legislative adjustments, with the intention that these tools are used in an integrated manner to achieve effective results. The landscape of labor relations has been changing, making relationships more complex and accelerated due to the diversity of companies and fields of operation, as well as the increasing diversity of highly qualified professionals who are seeking autonomy and independence for idea development—issues that have long been overlooked in labor law. Law number 13.243/2016 deals with the New Legal Framework for Science, Technology, and Innovation, aiming to act as a tool to drive innovation and scientific development. However, the creation of a law becomes less effective if it's not accompanied by reforms in other legal texts, as was the case with the Labor Reform of 2017, which did not cover this theme. In light of this, the present study aims to comprehensively understand the impacts and risks of labor legislation on innovation, especially in partnership relations between Scientific and Technological Institutions and private companies, independent creators and inventors, grant recipients, project executing organizations, as well as those relationships formed in the business incubation process. To obtain results, the study will employ exploratory and explanatory research methods, using document analysis and surveys, as well as literature reviews, as a basis for identifying key concepts to deepen interpretations of the central theme. Additionally, surveys or interviews will be conducted to identify the effects of labor legislation on the innovation and technology process. The expected results include the creation of a best practices manual for management to mitigate the negative effects of the new labor legislation on promoting innovation in companies, from both the employee's and employer's perspectives.

This paper proposes a study on the level of knowledge of Brazilian inventors about the
start of the patentability process by developing a tool to assess the inventor's
knowledge level on the proposed subject. To achieve this purpose, this tool seeks to
identify the user's prior knowledge about the patenting process through questions with
multiple questions inferring a preliminary diagnosis, which will allow a direction for the
information pertinent to their preliminary knowledge. The patent, as a very important
temporary ownership title of an invention, adds prestige and value to the invention;
however, if not conducted accurately, it may lead to failure, with economic losses.
Considering this situation, the following research question was created: “How to
identify the degree of prior knowledge of inventors about the patentability process?
Thus, the general objective of the work is "To propose a tool to identify the level of
knowledge of the inventor in relation to the patentability process, through a tool of
knowledge level classification". To this end, the methodological approach used has a
qualitative exploratory character and is based on the Design Science Research (DSR)
research method. To make the study viable, primary data were collected by means of
exploratory interviews, followed by secondary data, obtained from the literature review
and from research on tools that provide knowledge about the patentability process, in
order to understand the relevance of the theme and search for possible prior art. The
data will subsidize the proposal of the tool, which will have analytical and instructive
purposes, aiming to cooperate with multiple actors, providing the dissemination of
knowledge for use in the field of industrial property. It is expected, as a result, to
encourage innovation through a technological product that instructs and enables the
understanding of the patentability process, from the identification of the user's level of
prior knowledge on the subject. In general terms, it is intended that the product be able
to add knowledge, so that the inventor, independently, can take the first steps towards
its final purpose, the patenting of the invention

The expansion of the internet in the national territory, in the last two decades
and the change of attitude of consumers with the recent pandemic, pressured
companies to insert their brands in the digital world. The visibility provided by
digital networks boosts business, reaching a larger number of consumers
now more accustomed to electronic commerce (e-commerce). In this
scenario, there is evidence of an increase in the collision between trademark
and domain name registration, the subject of this present work, which
proposes to investigate the main sources of conflicts and demonstrate how
the lack of effective regulation in the domain name registration system
influences in enhancing the clashes. Thus, it is intended to answer the
following research question: How to avoid collision between trademarks and
domain names, aiming to reduce friction between trademark holders and
domain name holders? The general objective of this work is to make viable a
mechanism to prevent disputes between trademarks and domain names,
through the proposal and evaluation of an orientation guide for users. To do
so, a qualitative approach will be used, based on exploratory and descriptive
research, with the collection of public documental and bibliographical data.
With the analysis of the data, it is expected to diagnose the main source of
conflicts and, based on these results, to propose an orientation guide for the
registration of domain names.

This paper presents a proposal for a digital tool to prevent the consumption of counterfeit medicines, which can subsidize the development of an application to be made available to the public, in order to inform, guide, and raise awareness regarding the damage that can directly impact human health with the consumption of counterfeit medicines, aiming to reduce and even prevent it. Drug piracy is a global problem, and Brazil is among the countries that most consume pirated medicines in the world. As well as the research carried out, and the data collection that will be presented throughout this study, also reveal that Brazil is in prominence with regard to the production and trade of fake medicines, which are easily acquired by consumers in several places. With the arrival of the Covid-19 pandemic, the trade of counterfeit medicines has increased, including counterfeit vaccines, putting the consumer's health at risk. These drugs are produced in clandestine laboratories and their composition, expiration date, packaging, brand name, and content can be adulterated. In relation to the problem, the study presents an analysis of the damage caused to human health by the consumption of counterfeit medicines, and the economic losses to the public coffers due to the commercialization of these pirated products. The evaluation of the results points out the need for more attention to the subject, aiming at the importance of the development of technological solutions for the consumer to beware of the seriousness of consuming counterfeit medicines.

The business modality is guided by the franchise agreement, which directs the relationship between franchisor and franchisee. Sometimes, due to the occurrence of information asymmetry, conflicts in the relationship between those involved are generated. The automation of contracts, in the form of smart contracts, is one of the possibilities for solving some of the issues related to the relationship between franchisee and franchisor. Thus, the objective of this work is to carry out a case study, demonstrating the applicability of smart contracts, blockchain clauses for the specific control and monitoring of franchise contracts. The study is based on the franchise system as a whole, from the signing of the contract between franchisor and franchisee, as well as the types of franchises, their contractual clauses and even alternatives generated, identifying a franchise modality and a type of contract in which the possibility of automatic control and monitoring of contractual clauses through smart contracts will be verified.

The connections and offers of physical infrastructure and services provided by technology parks and by business incubators inserted in universities considered as Scientific Technological and Innovation Institutions, come to help the enterprises installed there in respect of the establishment, development and improvement of your business. Seeking an understanding of which connections and structures are important, the study aims to carry out a survey with the users of these ecosystems: pre-incubated, incubated or with a greater degree of maturity companies, regarding which factors are relevant for entrepreneurs to choose and remain in these environments, as well as on the relevance of the proximity between university and company. It is expected to bring what are the needs felt by entrepreneurs, which of them are the most important and which are recurrent. The qualitative and quantitative analysis of the data aims to build a portrait, from the perspective of entrepreneurs, so that it can serve as reference both to future innovation spaces, as well as to already consolidated spaces, for (re)structuring that aim to better serve both nascent and consolidated companies, through the presentation of a descriptive technical report.

Nowadays, there is a growing supply of products aimed at replacing meat and other animal sourced foods, to meet the vegan consumer market that seeks, regardless of its motivations, the elimination (or reduction) in the consumption of these products. However, one of the main barriers to the popularization of these products is their high cost, especially regarding the new plant-based foods. Given this scenario, the phenomenon of frugal innovation can be verified, especially in emerging countries, whose concept emerged from the demand to satisfy the needs of consumers with lower purchasing power, characterized by high added value and low final cost. In Brazil, there are several micro and small companies in the vegan food sector that practice frugal innovation in the production of their products, but face difficulties in their expansion, as well as in the protection of the Intellectual Property resulting from their innovative activities. The objective of the present study is to explore how Intellectual Property institutes can be used as a tool to protect innovation within a microenterprise in the food sector, through a case study using the action research methodology. More specifically, it seeks to carry out the identification and diagnosis of the problems faced by the company and the intangible assets resulting from their innovation, as well as to identify the forms of protection of Intellectual Property that meet the needs of this company, respecting its limitations, culminating in the development of an action plan to be implemented in the organization, through the adoption of tools for the protection of Intellectual Property available in the legislation and market practices, like registration requests and/or contracts. From the analysis of the results of the proposed and applied solutions, it is expected to provide a Conclusive Technical Report identifying such actions and their results, whether positive or negative, in order to deliver a technological product that can be used by other companies that face the same identified problems at the beginning of the research, helping micro and small companies in their structuring, aiming at greater profitability and, on the other hand, enabling a portion of the population, formerly excluded from the vegan food market, to have more access to such products.

The present work seeks to analyze the concept of trade dress and the existing
problem in the absence of legal protection in Brazil, a topic of fundamental
importance in view of the dynamics of the market, in which companies have
multiple intellectual property assets. The general objective is to analyze the
reception of the concept of trade dress in the legal system of intellectual property
in Brazil and, specifically, to answer the question whether it is possible to set
objective criteria to help identify the trade dress. Addressing this point is crucial,
considering the existing gap in the Brazilian Law on the subject, so that, through
the establishment of objective requirements, it seeks to help trade dress holders
to identify their existence in their business or products, as well as the judges and
operators of law to solve eventual problems involving the subject. Through an
exploratory descriptive study of a mixed approach (quanti-qualitative), the data
analyzed in the work will be collected through the literature, as well as judicial
decisions of all the Courts of the Federation and interviews with legal operators
and specialists in the subject for validation of the criteria to be set. Finally, it is
expected to have a conclusion at the establishment of objective criteria to identify
and characterize a trade dress, in order to generate a Manual for application in
Brazil, the technological product of this study.

Due to the expansion of the debate involving sustainability in the world, questions about the policies of companies in the fashion sector and their practices are precepts increasingly being observed by the consumer public. In this regard, discussions about sustainability in fashion have been gaining ground, demonstrating the importance of sustainable production and bringing up concepts such as circular economy and reuse of raw materials, resources, energy and workers protection. In this context, it is necessary to address sustainability certifications, which may appear in the form of seals, certifications or certification trademarks and whose main purpose is to inform consumers of the practices used so that they align with their preferences. Therefore, this study analyzes aspects of the Brazilian consumer's purchasing decision-making process when choosing fashion items, identifying the consumer's profile and their consumption relationship with seals, certifications and sustainable certification brands aimed at the fashion market. Data collection was carried out online and divided into three blocks, identification of the economic-social profile, choice of attributes and scale Young Consumers' Sustainable Consumption Behavior. To analyze the results, we worked with 4 hypotheses in order to verify whether the sustainability seal is perceived and valued by the consumer public. The results indicate that most respondents have an initial intention to purchase items that have the sustainability seal, but that the price influences the final purchase decision, where they are willing to pay for the sustainability seals, as long as it is not a higher priced product.

Social Technologies and their forms of replication can serve as a basis for social transformation and sustainable development. In 2016, the Nucleus Program for Studies in Agroecology and Organic Production of Viamão-RS (known as EcoViamão) was approved, created and articulated by the Viamão Campus of the Federal Institute of Rio Grande do Sul (IFRS). At EcoViamão, the Project for the Extension of Agroecological School Gardens stands out, which is the object of this study. As this is an expanding Project, the problems of this research is related to identifying competent actions to contribute to the process of reapplication and diffusion of this Social Technology. Thus, the present work analyses the good practices and the main characteristics that refer agroecological school gardens to a Social Technology that promotes environmental education and the transformation of the school context through the implantation and implementation of school gardens. An exploratory-descriptive research with a qualitative approach was carried out. Therefore, documentar and bibliographic research were carried out, in addition to online changes with social actors actively involved with school gardens and the application of online questionnaires with teachers from beneficiary schools. Through data triangulation, the results obtained were presented in the form of a technological product and a scientific article, where it was found that the dimensions of a Social technology are present in the Project of school gardens, as well as practices inherent to the strongly included agroecological principles, contributing to the environmental education of students and the school Community through a collaborative process. It also presents relevant challenges and opportunities with regard to the replication and dissemination of its practice with regard to project governance. The technical and scientific productions seek to contribute to the process of replicating and disseminating this Social Technology in their schools in the municipality and in other demanding realities that may be impacted through this technology.

There is no doubt about the importance of registering trademarks in sectors of industry, services and commerce. Between 2014 and 2019, submission of trademark registration requests increased 56.13% at Instituto Nacional da Propriedade Industrial (INPI). On the other hand, the same period indicated a growth of 216.6% of rejection on these requests at the referred institute. In order to reduce the denials percentage, it is essential that a detailed anteriority research be made by anyone interested in starting a trademark registration request, to avoid a collision between the desired trademark and other existing trademarks. Besides, the depositor must have a wide knowledge regarding Articles 124, 125 and 126 of Law Nº 9279, May 14, 1996 - Industrial Property Law (LPI) - whose non-compliance may be the main cause of rejections in the registration requests. For this reason, this work proposes the creation of an interactive manual, that will guide the user, pre-filtering the necessary information for the non-repudiation against the cited articles demands, making possible, then, a more assertive anteriority search, increasing the chances of registration request approval.

The state of the art contains systems for the transfer of intangible assets protected by intellectual property rights, consolidated by legal monopolies, be them attributive systems (such as patents and industrial designs) or reliant on automatic protection (such as copyright and neighbouring rights). Some of these systems, or their respective methods, are described in the scientific literature. Of this set, some methods employ blockchain technology, and a smaller subset also employs smart contracts technology, despite both technologies being mutually independent. Although trade secrets also constitute monopolies, computerized solutions or cryptographic environments used for other types of goods protected by other forms of intellectual property can not be transferred to these assets, due to their sui generis nature, lacking of monopoly regardless of its non-disclosure. The need for maintenance of secrecy is due to Arrow Information Paradox, the phenomenon by which the disclosure of the secret constitutes by itself its transference. This phenomenon impairs the potential for transference of industrial secrets and prevents the adoption of the existing systems applicable to other types of intangible assets. Through this work a method for transferring industrial secrets is proposed, using smart contracts embarked in a blockchain, for solving two of the three component elements of the Paradox, namely capability and reliability, and presupposes the third, relevance. Tests conducted in a controlled environment conclude for the technological viability of the method.

The National Institute of Industrial Property (INPI) provides a set of guidelines, normative instructions, resolutions and norms that seek to detail and regulate the understanding and interpretation of each article of the Industrial Property Law (LPI) to interested parties. Because of this, it is important that access and research to these documents allow users to understand and make the research and analysis of information more effective. In view of this, the research aimed to propose and implement a tool for cataloging and retrieving information in order to facilitate the organization, access, research and retrieval of related information. To achieve this objective, a systematic literature review was carried out in order to identify and analyze methodologies applied in the retrieval and cataloging of legal documents through forms and techniques of standardization and presentation of this information to interested parties. After the systematic review, some research hypotheses were generated that were explored by a Survey with professionals in the area of intellectual property and innovation. In this way, the relevance of the problem of this work was verified and hypotheses that guided the paths to follow were evaluated. With this, a proof of concept was developed through a tool for cataloging and retrieving information related to the Industrial Property Law - LPI against the set of legal documents, called PesquisaPI. This tool considered in its development the main difficulties identified and mentioned by the Survey participants. PesquisaPI requires less time from users to analyze, identify and link the relationship between the set of documents, returning a much more assertive search in order to indicate greater precision in the answers, when compared to the INPI research system.

This study aimed to analyze the contributions of an innovation ecosystem for the management of business incubators integrated with the Cerne Model — Anprotec. The choice of organization, object of this study, is a technology-based business incubator, belonging to an academic innovation ecosystem of a federal public Scientific, Technological and Innovation Institution (ICT), founded in 2004. In the dynamic scenario of In innovation ecosystems, the interaction between companies and universities, supported by the government, stimulates the technology transfer process, whose fundamental purpose is the transformation of scientific and technological knowledge into innovation. This area presents opportunities for the development of new products and services for society, often originating from start-ups. In this context, innovation ecosystems promote interaction between enterprises and innovation environments, made up of incubators and science and technology parks. Business incubators, present in all capitals of the country, act as an important strategy for small and medium-sized municipalities to be able to leverage economic development. However, it was necessary to systematize processes, adapt the physical and technological structure, the services offered to the enterprises supported by these environments to obtain business success during the course of business incubation and higher survival rates of companies graduated in the market. With these demands, and following the international scenario, the National Association of Entities Promoting Innovative Enterprises — Anprotec and the Brazilian Support System for Micro and Small Enterprises — Sebrae proposed the Cerne Model (Reference Center for Support to New Enterprises). The processes of this model can positively converge with the actions of the local, regional, national and international innovation ecosystem. For this, the method used in this research was the case study classified as exploratory, with a qualitative approach. Qualitative data were analyzed using the scientific technique of content analysis. As a main result, it is observed that Cerne Level 4 is the degree that consolidates the relationship and interaction of the innovation ecosystem with business incubators, but not necessarily level 4, which is essential to implement this interaction. Therefore, it is beneficial that, from the implementation of the incubator, the connection with the ecosystem and other local, regional and international innovation networks, both public and private, begins. This interaction must be strengthened and integrates the very process of consolidating an innovation ecosystem, which aims to connect actors and promote collaboration. By establishing these relationships, there are gains for all involved, in order to unite common efforts and expand the benefits of these collaborative connections. From a managerial point of view, the research ends with the writing of a technical report with recommendations for actions for the Hestia Technological Incubator together with the actors of the UFRGS Innovation Ecosystem for the Key Processes of the certification levels proposed by the Cerne Model — Anprotec .

Nowadays, in a society increasingly focused on digitalization, algorithms have become very important figures to make this digitalization possible. Algorithms, increasingly accurate, are used for several purposes, among them for predicting and directing behaviors based on users' data in the cyber environment. The steering is often done without the full understanding of the users, in what can be considered true "social experiments", without a defined ethical standard. Thus, this paper seeks to analyze best practices to help achieve security, transparency, and predictability in the development of targeting algorithms and influence user behavior, for example. The research uses an exploratory and qualitative approach, considering literature analysis and interviews with professionals in the field. Finally, it seeks to bring an alternative to solve the problem of the lack of transparency in the use of data to predict and change behavior, through the proposition of the product " A Guide to Best Practices for the Development of Algorithms for Targeting and Influencing Behavior".

This work presents a case study on the development of a proposal for an action plan for the Center for Technological Innovation and Entrepreneurship in Health - NITE Saúde at the Federal University of Health Sciences of Porto Alegre - UFCSPA. The action plan was elaborated based on workshops held with members of NITE Saúde and its NITE-Saúde CONITE Commission. The strategic tools of Public Governance Canvas, SWOT analysis, and Benchmark were applied. The discussions promoted during the workshops, through application of the chosen tools, resulted in  a plan with 37 actions, distributed among NITE’s areas of expertise. Considering the high number of selected actions, and the limitations of NITE Saúde, criteria were also proposed to prioritize implementation of the actions. The action plan is expected to be a strategic instrument for strengthening the Center, as the office in charge of innovation at UFCSPA.

Geographical Indications (GI) have been considered an important tool for valuing the territory's culture, tradition and know-how. GI products have single characteristics, identity, personality and tell a story, which communicates their origin. However, Brazilian National Institute of Industrial Property protection, by itself, is not enough to reposition the product to consumers. In this way, the communication role is reinforced, in order to the GI full potential can be reverted in benefits for producers, consumers and society. Thus, this study aims to evaluate how communication strategies can contribute to GI development. The research, characterized as exploratory descriptive, includes other objectives: analyze communication strategies used by Rio Grande do Sul GI; analyze consumers’ knowledge related to Rio Grande do Sul GI; verify if there is contribution of communication strategies for GI recognition; and, finally, describe communication good practices identified. To achieve these goals, interviews were conducted to gather communication strategies adopted by GI and an online survey to identify consumers’ knowledge level related to Rio Grande do Sul GI. Different realities were identified, with structure and communication actions in different levels of maturity and complexity. Some actors play an important role by supporting the organization and dissemination of GI, but support policies in the post-registration period, in which there are many challenges for the establishment of products on the market, could be implemented. Knowledge about GI has a positive influence on consumers' opinion about GI products. There was also identified the media important hole as the main source of information, reinforcing the communication hole on GI popularization. From the information provided by the study a paper about Rio Grande do Sul GI’s communication and a guide of good practices for GI communication was produced, in contribution to GI improvement.

Industrial design is a topic that has attracted attention in several areas of knowledge due to its influence on the productive, industrial and academic sectors, and for being able to create an environment conducive to innovation and creativity at different levels. In fact, design is one of the fastest growing areas, demanding increasingly more qualified and experienced professionals for the performance of their productions, bringing with it some difficulties when registration of industrial design is requested with the National Institute of Industrial Property ( INPI). This study aims to analyze the process of industrial design registration at the Federal University of Rio Grande do Sul (UFRGS) as a whole and part of the author's observation about some limitations and obstacles that exist since the registration of industrial design is requested by researchers from different academic areas of the university and even after the industrial design is registered with the INPI. Although registration is apparently a simple process to be carried out by some intellectual property agents, when compared to other protection institutes, it is clear how much attention needs to be paid in all its steps for the application to fulfill its objective. The study is characterized by being a case study, which was developed at UFRGS, with in-depth interviews with some professors from the Faculty of Architecture, as well as the collection of statistical data and the University's internal reports. With the triangulation of the results obtained, an article, a manual and a new form for submitting new requests were produced so that the UFRGS industrial design registration process can be better understood and requested by researchers, in order to save time, energy and resources for all parties involved in the process.