Banca de QUALIFICAÇÃO: CAMILA NEIS PINHEIRO

Uma banca de QUALIFICAÇÃO de MESTRADO foi cadastrada pelo programa.
STUDENT : CAMILA NEIS PINHEIRO
DATE: 29/04/2025
TIME: 16:00
LOCAL: meet.google.com/fvq-ydgo-uvm
TITLE:

INTELLECTUAL PROPERTY AS A FASHION TREND:
INVENTIVE PROTECTION FOR SMALL PRODUCERS IN THE FASHION INDUSTRY

KEY WORDS:

Intellectual property; value creation; authorial fashion; sustainability

PAGES: 50
BIG AREA: Ciências Sociais Aplicadas
AREA: Administração
SUBÁREA: Administração de Empresas
SUMMARY:

Despite the negative stigma surrounding its environmental degradation and precarious labor practices, the fashion industry holds significant economic and cultural influence. In response to these challenges, alternative production models such as slow fashion have gained ground among entrepreneurs and consumers. Within this context, sustainable authorial fashion entrepreneurs —creatives—are emerging by developing their entire production chain with sustainable methods or concerns. As consumer demand for such products grows, so does the risk of appropriation and imitation, leaving these entrepreneurs vulnerable, particularly regarding their copyright and branding rights. Despite the rise of this production model, many do not utilize intellectual property (IP) tools due to a lack of knowledge, high costs, or bureaucratic hurdles. This research aims to analyze how IP protection can generate value for the creations of small entrepreneurs working in a sustainable authorial fashion. The study employs a mixed-methods approach, combining semi-structured interviews with entrepreneurs, a consumer survey, and a case study to examine the application of IP tools by sustainable fashion creatives. Through the interviews, the research seeks to understand the entrepreneurs’ perceptions of IP. The expected results include identifying how IP can add value to small producers in the sustainable fashion industry. Based on this analysis, the study proposes the creation of a didactic manual to inform and guide small entrepreneurs in effectively using IP tools—transforming creativity into a successful business and intellectual property into a true fashion trend.

COMMITTEE MEMBERS:
Externa à Instituição - JULIANNA FRACCARO
Interna - MARCIA CRISTIANE VACLAVIK - UFRGS
Externa à Instituição - PATRICIA DE OLIVEIRA AREAS - UNIVILLE
Presidente - VERA LUCIA MILANI MARTINS