THE SIGNATURE BETWEEN THE INTRODUCTION AND THE CODA: COPYRIGHT AND ITS PROTECTIONS IN THE PHONOGRAPHIC INDUSTRY
Phonographic Industry; Copyright; Creative Economy.
ABSTRACT: In Brazil, the creative economy presents prosperity and significance at the national level. Among the segments that make up this sector is the music industry, which, despite standing out as representative and promising, is characterized by a low level of professionalization. This scenario arises, among other factors, from the technological impacts on its chain, highlighting the need for entrepreneurial skills to be incorporated into related professionals. In this context, it is pertinent to have a thorough knowledge of copyright and its protections, given the risks and opportunities that arise and are linked to this subject. Thus, this study aimed to raise awareness among music industry entrepreneurs about the issue of copyright and its protections, with an approach and language suitable for this audience and proceeding with the proper connection to the productive processes of the music chain. To this end, in order to relate the segment's practices to the theme of this work, the existing processes in the music chain were mapped, from pre-production to the collection and distribution of copyright. This delivery provided conditions for the elaboration of a map of actors linked to the music industry and, therefore, to copyright and related rights. Both materials were validated through a focus group with the participation of music industry entrepreneurs, an occasion that also allowed for an expansion of the perception about the scenario experienced in this segment. Subsequently, we moved on to the analysis of protections related to copyright, which was carried out, as in previous deliveries, through bibliographic and documentary research. Still, in order to collect data on the profiles of music industry entrepreneurs, during the programming of the 2nd State Music Forum, promoted by the Rio Grande do Sul State Music Institute (IEM), the workshop "Let's Talk About Copyright with the Music Industry?" was held. Based on the POEMS framework, this action aimed to seek a more accurate understanding of the profile of music industry entrepreneurs, which enabled the identification of premises to be met in the development of two technological products. Thus, a didactic material and a videocast were developed on the topic of Copyright and its protections, which approach the subject in a correlated way to the processes of the music chain, presenting, in addition to technical content, practical cases and interaction with professionals linked to the segment. Therefore, considering that the theme of Copyright and its protections is not common knowledge, it is expected that these technological products will be of great value to the music industry, driving its development.