Banca de DEFESA: OLGA MARIA BATISTA GON

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
STUDENT : OLGA MARIA BATISTA GON
DATE: 30/09/2025
TIME: 10:00
LOCAL: online
TITLE:

DIAGNOSIS OF POTENTIAL GEOGRAPHIC INDICATION OF LAVANDA DE MORRO REUTER

KEY WORDS:

Geographical Indication; Denomination of Origin; lavender; Morro Reuter; regional development

PAGES: 180
BIG AREA: Ciências Sociais Aplicadas
AREA: Direito
SUMMARY:

The Geographical Indication (GI) is a significant asset of Intellectual Property that distinguishes a product or service through unique characteristics derived from its geographical origin, combining both natural and human factors. This protection fosters associativism and cooperativism while strengthening the region’s traditional know-how. This research aims to assess the potential for recognizing the Geographical Indication of lavender from Morro Reuter. To this end, it examined the resources required for obtaining GI protection, the legal criteria for its grant, and the qualities, tradition, and reputation associated with lavender cultivation in Morro Reuter. The study adopts a descriptive and exploratory design with a qualitative approach, developed through a case study, documentary analysis, and interviews with participants across the production chain. The results indicate that Morro Reuter’s lavender meets the essential criteria for a Geographical Indication in the Indicação de Procedência category, particularly regarding production concentration in the region, its reputation, and the collective organization of producers. However, given the structural challenges and the need to consolidate local governance, the most feasible alternative at this stage is the adoption of a collective trademark. This solution seeks to organize producers, ensure standardization through a single distinctive sign, and strengthen territorial identity, thereby serving as a preparatory step toward a future Geographical Indication application.

COMMITTEE MEMBERS:
Presidente - KELLY LISSANDRA BRUCH - UFRGS
Externa à Instituição - SUELEN CARLS - UFSC
Externo à Instituição - SERGIO SCHNEIDER - UFRGS
Externo à Instituição - ALCIDES DOS SANTOS CALDAS