Banca de DEFESA: ROBERTO DOS SANTOS OLIVEIRA

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
STUDENT : ROBERTO DOS SANTOS OLIVEIRA
DATE: 30/10/2024
TIME: 14:00
LOCAL: meet.google.com/jnn-yzpp-iuu
TITLE:

EXPLORING MEANINGFUL LEARNING IN THE DISTANCE TECHNICAL COURSE IN ADMINISTRATION AT ESCOLA SENAC EAD

KEY WORDS:

Distance Learning. Meaningful Learning. Technical Education. Professional Education. Marketing.

PAGES: 75
BIG AREA: Ciências Humanas
AREA: Educação
SUBÁREA: Ensino-Aprendizagem
SPECIALTY: Métodos e Técnicas de Ensino
SUMMARY:

This dissertation aims to analyze how the marketing discipline is approached in

technical education in subsequent administration, in the distance education format

(DEF) of the educational institution of the National Service for Commerce Learning

(SENAC), using the perspective of the Marketing Theory. Meaningful Learning by

David Ausubel. The theory emphasizes the consideration of the student's prior

knowledge and experiences, seeking learning that is more in line with their reality,

interesting and meaningful for each individual. To achieve this objective, analyzes of

the curricular pedagogical proposal (PPC) available at the educational institution

were carried out, as well as the application of questionnaires to coordinators and

teachers of the technical course in distance administration, who teach or have

previously taught subjects related to marketing. These steps provided a

comprehensive diagnosis of current teaching and practices. From this, an

educational product was developed with the aim of promoting meaningful learning.

This product consisted of a potentially significant teaching unit with gamification

elements.

COMMITTEE MEMBERS:
Externo à Instituição - CARLOS TADEU QUEIROZ DE MORAIS - UNINI
Externa à Instituição - DANIELLI VEIGA CARNEIRO SONDERMANN
Presidente - MICHELLE CAMARA PIZZATO