Banca de DEFESA: DENISE KRAUSPENHAR GERHARDT

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
STUDENT : DENISE KRAUSPENHAR GERHARDT
DATE: 08/08/2025
TIME: 13:30
LOCAL: https://conferenciaweb.rnp.br/sala/ana-sara-castaman
TITLE:

PROJECT WORK IN PROFESSIONAL AND TECHNOLOGICAL EDUCATION: contributions to minimize the effects of social media neuromarketing in stimulating consumerism

KEY WORDS:

High School Integrated to Professional Education. Neuromarketing. Social media. Consumerism. Project work approach.

PAGES: 205
BIG AREA: Ciências Humanas
AREA: Educação
SUMMARY:

The dissertation entitled “PROJECT WORK APPROACH IN PROFESSIONAL AND TECHNOLOGICAL EDUCATION: contributions to minimizing the effects of social media Neuromarketing in stimulating consumerism" was developed in the Stricto Sensu Postgraduate Program – Master in Professional and Technological Education (ProfEPT), through the Associated Institution, Federal Institute of Education, Science and Technology of Rio Grande do Sul (IFRS) - Campus Porto Alegre. The research is linked to the line of Organization and Memories of Pedagogical Spaces, integrating Macroproject 5 - organization of the integrated curriculum in Professional and Technological Education. Its general objective was to analyze the effects of social media Neuromarketing on students enrolled in High School Integrated to Professional Education (EMIEP), with the purpose of proposing an educational product focused on the organization of project work approach as a way to contribute to the prevention of consumerist behaviors. The study is of an applied nature, with a qualitative approach and exploratory, descriptive, and explanatory objectives. It is theoretically and methodologically based on the Analysis of Meaning Movements (AMS), which also guided the analysis of the data produced. From the point of view of the technical procedures that will be used, it is configured as bibliographical, documentary and field research. The IFRS - Campus Canoas was defined as the research locus and the Technical Course in Administration Integrated to High School was selected as the object of study. The subjects involved were 21 students (out of the 22 enrolled in the fourth year in 2024) and 8 professors, out of the total of 36 who taught (in all years) in the aforementioned course. Regarding the data collection instruments, two online questionnaires were applied, targeting: a) professors, with 26 questions — 19 closed-ended, 4 open-ended, and 3 conditional; and b) students, with 28 questions — 19 closed-ended, 6 open-ended, and 3 conditional. It was found that Neuromarketing is not addressed throughout the course, and that students have limited knowledge about the topic. Additionally, the findings revealed a lack of clear definition regarding the meaning attributed to project work approach, as well as uncertainty about how it is implemented to promote interdisciplinarity and an integrated curriculum. It was possible to identify only one initiative in this direction, promoted by the course Geography and History Studies, which is developed as part of an interdisciplinary project guided by integrative themes, designed and structured to involve the content of both subject areas. Based on the results, an educational product was developed in the form of a Manual/Protocol, structured as a Standard Operating Procedure (SOP), containing guidelines on how to organize and implement project work approach using a Project Model Canvas (PM Canvas) adapted to the educational context. An illustrative example based on the research theme is included. The aim is to offer educators a model that supports the systematic implementation of project work approach not only to address consumerism-related themes in EMIEP Administration courses, but also other relevant topics across various modalities of Professional and Technological Education, within formal curricula, research, and extension activities.

COMMITTEE MEMBERS:
Presidente - ANA SARA CASTAMAN
Interno - SERGIO WESNER VIANA
Externa à Instituição - Maria Aparecida Belintane Fermiano
Externo à Instituição - JANDIR PAULI