Banca de DEFESA: RAQUEL BONDAN DE LIMA

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
STUDENT : RAQUEL BONDAN DE LIMA
DATE: 08/10/2025
TIME: 14:30
LOCAL: Campus Bento Gonçalves e online - meet.google.com/kgt-pnhv-yxt
TITLE:

Design and Implementation of a Web-Based Integrated Distribution System for Physical Inventory: A Dynamic Logistics Approach for the Wine Sector

KEY WORDS:

Web application; Technological innovation; Boutique wineries; Distribution logistics.

PAGES: 117
BIG AREA: Outra
AREA: Multidisciplinar
SUMMARY:

As the wine sector evolves, wineries face increasing barriers related to logistical processes within their Supply Chains (SC). Although most of the wine volume produced still comes from large wineries, there is a notable growth of so-called boutique wineries, which produce high-end wines in small batches, focusing on quality, territorial identity, and added value. In this context, the research problem was: how can an application optimize the physical distribution logistics of boutique wineries, which focus on high-quality, high-value wines offered in smaller batches? The objective was to promote integration among the links of the wine supply chain - especially boutique wineries (as focal companies) and consumers - through the development of a technological artifact (Winenot web application) capable of boosting sales, generating new customers, and feeding the system back to improve the industry's responsiveness. The qualitative research was structured in two stages: (i) multiple case studies and (ii) Design Science Research (DSR). Initially, seven industry experts were interviewed to identify the theoretical and empirical gap. Then, a case study was conducted with three boutique wineries from Serra Gaúcha, using document analysis, observations, and semi-structured interviews with the owners. The analysis was based on the creation of a category matrix and subsequently advanced to the DSR stage, encompassing the phases of problem awareness, solution suggestion, artifact development, evaluation, and conclusions. The results made it possible to propose three application scenarios for the Winenot app, which integrates information on points of sale and wine availability, strengthening the wineries’ presence among consumers and increasing efficiency for producers and distributors. The application's validation showed that, despite challenges in advancing to more complex scenarios (2 and 3), the tool improves access to information and strengthens the relationship with consumers. Analyses indicated that digitalization and supply chain integration reduce logistical barriers, expand markets, and support strategic decision-making. Theoretically, the study applies DSR to a largely unexplored sector, showing that digital integration can replace physical structures in short supply chains. From a managerial and social perspective, it highlights the potential of simple tools to increase visibility, trust, and appreciation of local production. The main limitations were the small number of cases, some companies’ resistance to providing data, and system integration challenges. Future studies are encouraged to expand the system's application, involve new supply chain actors, and explore technologies such as blockchain and machine learning in the wine supply chain.

COMMITTEE MEMBERS:
Presidente - TATIANE PELLIN CISLAGHI
Interna - RAQUEL BREITENBACH
Externo ao Programa - RONALDO SERPA DA ROSA
Externa à Instituição - FERNANDA PAULETTO D''''ARRIGO - UCS